Big Data and Radio

Fascinating long article on how Nielsen ratings work in radio and how differing technologies calculating number of listeners. It’s worth the read. Or at least, this NPR listening gal thinks it’s worth the read. In some ways, I really sympathize with Greg Kinnear’s character in You’ve Got Mail and his championing of older technologies. I say this while I type on a computer screen and plan on using my phone to structure my day. Simpler times.


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